Client
Stella Artois

Objective
Bring Stella Artois' partnership with water.org to life through documentary storytelling, deepening the brand's cultural relevance while shining a light on the global water crisis and the communities it affects.

Scope
Production of a documentary bringing the daily reality of clean water scarcity faced by women in Haiti, Peru and Kenya to a mainstream audience via powerful storytelling. Integrated brand content campaign including digital and social distribution, and influencer and cultural partner amplification.

My Role

• Creative agency production lead and primary point of contact for Stella Artois’ marketing team

• Liaison between Stella Artois’ AOR and PR partners to ensure seamless coordination across the full campaign ecosystem

Results
The documentary, Our Dream of Water, directed by 2015 Sundance Grand Jury Prize winner Crystal Moselle, premiered at the Sundance Film Festival and was distributed by National Geographic.