Client
Range Rover

Objective
Launch the new Range Rover Evoque through a series of narrative-led short films, connecting each film to a distinct product feature, told through the lens of three iconic American cities.

Scope
Production of three short films shot on location in New York, Los Angeles and New Orleans, each anchored to a defining feature of the new Evoque.

My Role

• End-to-end production lead across all three films, leading scope, budget and timeline management

• Creative team lead and primary client contact throughout production

• Liaison with the production studio and talent management across all three city shoots

Results
Delivered the groundbreaking content series City Evocation (The Shape of New York, The Sound of LA and The Color of New Orleans) that marked Range Rover's first foray into narrative-led filmmaking, setting a new creative benchmark for the brand's approach to product storytelling.