Client
Goldman Sachs

Objective
Launch Goldman Sachs' first-ever consumer product, a FinTech brand that would make the firm's financial expertise accessible to everyday consumers, backed by the trust and credibility the Goldman Sachs name carries.

Scope
Brand strategy platform, go-to-market roadmap and full advertising production including TV commercials, radio spots, digital display ads and social content.

My Role

• Key point of contact to the Head of Brand at Goldman Sachs

• Co-developed the brand strategy platform and go-to-market roadmap from the ground up

• Directed a cross-functional agency team across Creative, Strategy, Production and Business Affairs through every stage of execution

Results
Successfully launched the first consumer FinTech product for Goldman Sachs, generating over $100 billion worth of digital deposits and 13 million customers within the first 3 years.