Client
Ralph Lauren

Objective
Launch Ralph Lauren Paint as a natural extension of the brand's iconic lifestyle positioning, translating its world of style, aspiration and home into the paint category in a way that felt unmistakably Ralph Lauren.

Scope
Digital brand and marketing strategy, e-commerce experience design, and seasonal creative marketing initiatives across web, mobile and social platforms.

My Role

• Led digital brand strategy and marketing for the Ralph Lauren Paint launch

• Oversaw e-commerce and digital growth for Ralph Lauren Home across web, mobile and social

• Headed seasonal creative marketing initiatives for Ralph Lauren Home

Results
Delivered a cohesive digital presence for Ralph Lauren Paint, reinforcing the brand's position as a full lifestyle authority while growing digital engagement and e-commerce performance across the Home category.