Client
Project Management Institute (PMI)

Objective
Modernize and reposition one of the world's leading professional associations to strengthen relevance among today's project professionals and drive measurable growth in brand awareness.

Scope
End-to-end brand transformation including refreshed brand platform and identity, digital ecosystem redesign, and integrated marketing campaigns.

My Role

• Senior account lead overseeing the full scope of work from strategic concept through execution

• Day-to-day strategic partner to PMI's CMO and executive stakeholders

• Managed cross-functional agency teams across strategy, creative and digital disciplines

• Client services lead on set during all photo and video shoots

Results
Drove a 17% increase in brand awareness in the first year following the brand restage.