Client
Capital One

Objective
Define and launch a distinct brand presence for Capital One's expansion into SaaS, establishing a credible identity for its Software sub-division within an enterprise known for financial services.

Scope
Sub-brand strategy and identity design within Capital One's enterprise design system, end-to-end digital user experience design for the Software business.

My Role

• Led strategic marketing direction for the Software sub-brand initiative

• Client partner to Capital One's internal brand and product leads

• Defined the distinct voice and positioning for the Software product line

Results
Successfully launched a cohesive Software sub-brand and digital experience that extended Capital One's reach into new markets, counting AWS as one of its premier partners.